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ArgaBeta professional hair colouring cream

The new ArgaBeta COLOUR delivers all these expectations.

COLOUR RANGE

41 Unique Shades divided into tonal 10 SERIES, in line with the latest trends in hair fashion:

  • 9  NATURAL
  • 7  ASH
  • 2  IRISÉ ASH
  • 5  GOLDEN
  • 4  COPPER RED
  • 3  RED
  • 2  MAHOGANY
  • 3  CHOCOLATE
  • 3  PURPLE
  • 3  SUPER PASTEL BLONDE

A RANGE designed to fully satisfy your colour needs.

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1 COLOUR PERFORMANCE

What is the first requirement a colourist looks for when choosing a hair colour brand?

MAXIMUM WHITE HAIR COVERAGE...

… with a guarantee of CONSISTENT, NATURAL, SHINY RESULTS.

How does ArgaBeta guarantee these results?

These results are achieved by carefully selecting functional ingredients, either traditional or the newest innovation, while keeping effectiveness of the product in mind, yet just as concerned with the well-being of the users, by limiting the aggressiveness of the oxidative process that is typical of hair professional colouring.

*TAHITI VOLCANIC STONE EXTRACT

It has several properties: REMINERALISING, REFRESHING AND STIMULATING, PURIFYING, DECONGESTANT, RELAXING and SOOTHING.

It contains Sulphur, Magnesium, Potassium, Sodium and Calcium.

Thanks to its REMINERALISING action, THE VOLCANIC STONE EXTRACT restores the MINERALS lost from the hair.

They deeply regenerate and strengthen it at its core. As they are substances of an organic nature, they achieve this by controlling the structural integrity of the cells to make up for temporary deficiencies and preserve the vitality of the hair.

*MIX of VEGETABLE OILS and PROTEINS

The synergy of oils and proteins ensure hair has the proper amount of hydration and nutrition and helps the hair remain SHINY and NATURALLY HEALTHY.

ARGAN OIL

Using a cold extraction process on the fruits of Argania Spinosa, Argan Oil is one of the most precious phytochemicals in the world. It consists of approximately 99% essential fatty acids and is rich in antioxidants that perform a synergistic action in counteracting the effect of free radicals. This slows down cellular ageing. It is rich in polyunsaturated fatty acids, including alpha-linolenic acid and linoleic acid (precursors of Omega3 and Omega6), which have a regenerating action on the skin. Along with the antioxidant properties, Argan Oil is rich in vitamins A and E. Its moisturising and nourishing substances provide health and shine to the hair, from root to ends, making it shiny and soft to the touch.

BLACKCURRANT OIL

Ribes Nigrum is a common forest fruit that is widely used in phytotherapy thanks to the numerous active ingredients contained in the berries. It is perfect to fight fragile hair by promoting hydration of the scalp and in-depth nourishment of the follicle where the hair develops.

HYDROLYSED RICE PROTEINS

Hydrolysed proteins are capable of penetrating into the deep layers of the skin and hair while preserving moisture and protecting them from excessive dehydration. Hydrolysed rice proteins are a particularly interesting active ingredient in hair treatment due to their various properties and beneficial qualities, as they preserve hair hydration, nourish it deeply, add volume and aid styling.

HYDROLYSED SOY PROTEINS

In cosmetology, the soybean embryo tissues are particularly valuable, as their composition has some affinity with the extract of animal placenta. Hydrolysed proteins are obtained from them through a specific chemical treatment, which penetrates into the deep layers of the hair providing conditioning. They also retain moisture, preserving hair from excessive dehydration and from the negative influence of environmental factors. They also contribute to restoring the structure of brittle hair, making it stronger, improving elasticity and leaving a healthy shine.

2 CARE FOR A PERSON’S WELL-BEING

 

without AMMONIA

Ammonia is a chemical agent whose function is to fix colour. As a matter of fact, its basic pH opens the hair cuticle and allows the pigments to penetrate deeply into the hair shaft to achieve deeper and more permanent hair colour.

Since ammonia is a gas, it is very volatile and may have an unpleasant and pungent smell. In cases of prolonged exposure, it can therefore be harmful to health and lead to respiratory tract problems.

To prevent this risk,  ArgaBeta Colour uses ETHANOLAMINE in place of ammonia, a substance that is liquid, hence non volatile, and does not have an unpleasant and pungent smell.

PARAPHENYLENEDIAMINE FREE

Paraphenylenediamine, more commonly known by the acronym PPD, is an aromatic diamine, that is, an organic compound that derives from ammonia, and in some people it may cause contact allergies and dermatitis.

It is used for its particular colouring efficacy in all shades, especially darker ones, and for its valid grey hair coverage action.

To prevent any possible allergic phenomenon, in ArgaBeta Colour Paraphenylenediamine has been replaced by  2,5-DIAMINOTOLUENE SULPHATE, which delivers the same quality with less irritation.

RESORCIN FREE

Resorcin is the common name of a chemical, Resorcinol, that allows pigments to bind to the hair as it breaks down the keratin bond and induces oxidation of the stem.

Its presence in hair colours may cause possible allergic reactions and damage to the hair, mainly due to the frequency of use of these products.

To prevent the possibility of irritation or allergic reactions, Resorcin in  ArgaBeta Colour has been replaced by 4-chlororesorcinol, a functional substance that was found to be tolerated better by the skin, allowing for gentler hair colouring.

ALLERGEN FREE FRAGRANCE

ArgaBeta Colour contains an allergen free fragrance, to further assure the prevention of any kind of allergic reaction.

NICKEL TESTED (NICKEL <0.0001%)

Each production batch is analysed to ensure the amount of Nickel contained in the product is reduced to the minimum, however less than 0.0001%.

3 FOCUS ON RESPECT FOR THE ENVIRONMENT AND NATURE

 

SILICON FREE

Silicones coat the shaft, completely cover the cuticle scales and give the hair a silky and velvety appearance. Silicones do not dissolve in water, therefore they are inevitably released into the aquifers while rinsing off the products containing them.

WITH FUNCTIONAL INGREDIENTS OF NATURAL ORIGIN

They enrich the formula of the  Colour in the ways listed above, both traditional and newest ones, which combine product efficacy with respect for the environment and nature and well-being of those who use it.

VEGAN COSMETIC

Colour does not contain animal-derived ingredients or ingredients for which animals have been exploited.

WE LOVE PETS

Colour supports animals’ rights by adhering to the legislative Directive, which, since 2009, imposes the prohibition of testing on animals, as well as the use and import of cosmetic ingredients tested on animals.

The product is strictly made in italy.